Product
Research, design,
and shipped work.
Product and UX work across government digital services — from user research to features in production. Each project below will have a full write-up coming soon.
Feature Discovery — Government Data Platform
Designed and shipped a feature onboarding experience for a Whole-of-Government data dashboard platform — including a login-triggered popup to surface new features and a collapsible sidebar for users to revisit feature updates at any time.
Challenge
Users were missing newly shipped features because there was no in-product mechanism to surface them. Adoption of new functionality was low despite positive feedback in user testing.
Approach
Mapped the user journey to identify the highest-visibility moment for surfacing new features. Designed two complementary touchpoints — a login-triggered modal for first-exposure and a persistent collapsible sidebar for ongoing reference.
Outcome
Shipped to production across the Whole-of-Government platform.
Web Accessibility User Research
Led user research to identify accessibility barriers for persons with disabilities on a government digital service. Translated findings into actionable design recommendations covering colour contrast, font sizing, and interface clarity.
Challenge
The platform had not been tested with users who have disabilities, leaving significant accessibility gaps unaddressed despite Singapore's digital inclusion commitments.
Approach
Recruited and facilitated moderated research sessions with participants with visual and motor impairments. Synthesised findings into prioritised design recommendations aligned to WCAG standards.
Outcome
Findings shaped accessibility improvements across the service.
Service Design for Active Ageing Centres
Conducted a service blueprint exercise across active ageing centres in Singapore to surface administrative pain points faced by staff. Findings shaped feature recommendations for a CRM system designed to help eldercare staff track and monitor senior citizens' care.
Challenge
Frontline staff across multiple centres were managing care coordination through fragmented manual processes, creating gaps in information and increasing administrative burden.
Approach
Facilitated service blueprint workshops with staff at multiple centres. Mapped the end-to-end care coordination process, surfaced pain points, and identified where a digital tool could reduce friction.
Outcome
Recommendations fed directly into CRM feature prioritisation.